A Comparative Analysis of Undergraduates’ Preference between Traditional Television and OTT Platforms in Watching Movies Select Universities in Nigeria
With the introduction of new digital technologies and the internet, traditional television started to share its audiences with a new technology called the OTT platforms. As of January 2023, Nigeria was home to 31.60 million social media users, equating to 14.3% of the total population. There have be...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/88987 |
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