What Drives the User’s Continuous Usage Intention of OTT Video Platforms?: identifying the Role of Cognitive Absorption and Perceived Usefulness With the Impact of OTT Content on it
Purpose: This study aims to understand the user’s holistic experiences and beliefs about using OTT video platforms. The study adopts the concept of Cognitive Absorption with the impact of OTT content on it to test the user’s perceived usefulness and continuous usage intention of OTT platforms. The...
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| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2023
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8956094 |
| Etiquetas: |
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