What Drives the User’s Continuous Usage Intention of OTT Video Platforms?: identifying the Role of Cognitive Absorption and Perceived Usefulness With the Impact of OTT Content on it

Purpose: This study aims to understand the user’s holistic experiences and beliefs about using OTT video platforms. The study adopts the concept of Cognitive Absorption with the impact of OTT content on it to test the user’s perceived usefulness and continuous usage intention of OTT platforms.   The...

Descripción completa

Detalles Bibliográficos

Autores principales:	Gupta, Shanu, Tomar, Ranu
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2023
Materias:	OTT Video Platforms Cognitive Absorption Perceived Usefulness Continuous Usage Intention Content
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=8956094
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!