The Impact of e-Wom on Users’ Attitudes Toward Over-the-top (Ott) Streaming Video Content and its Subscription Intention. – Young Indians Perspective
Purpose: Empirical research suggests a high impact of e-WOM on the user’s attitude leading to their behavioral intention. This research paper is a novel attempt to understand the impact of electronic word-of-mouth on users’ attitudes toward the content of OTT, leading to its subscription intention....
Guardado en:
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2023
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8955952 |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
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