The Impact of e-Wom on Users’ Attitudes Toward Over-the-top (Ott) Streaming Video Content and its Subscription Intention. – Young Indians Perspective

Purpose: Empirical research suggests a high impact of e-WOM on the user’s attitude leading to their behavioral intention. This research paper is a novel attempt to understand the impact of electronic word-of-mouth on users’ attitudes toward the content of OTT, leading to its subscription intention....

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Detalles Bibliográficos

Autor principal:	Gupta, Shanu
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2023
Materias:	OTT Platforms e-WOM Content Attitude Towards Content Subscription Intention
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=8955952
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