Cognitive Neuroscience and Sales Performance: The Evolution of the Seller’s Theory of Mind
<p id="p1">This study navigates the evolving landscape of sales in response to unprecedented technological, social, and economic shifts. Applying the Biomarketing paradigm, initially introduced by Bagozzi and Verbeke (2014), we validate the Scale of Theory of Mind of the Seller (STOM) in the Tunisia...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/89080 |
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