Cognitive Neuroscience and Sales Performance: The Evolution of the Seller’s Theory of Mind

<p id="p1">This study navigates the evolving landscape of sales in response to unprecedented technological, social, and economic shifts. Applying the Biomarketing paradigm, initially introduced by Bagozzi and Verbeke (2014), we validate the Scale of Theory of Mind of the Seller (STOM) in the Tunisia...

Descripción completa

Detalles Bibliográficos

Autores principales:	Mefteh, Kaouther Châari, Akrout, Fathi
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2024
Materias:	Life Sciences
Acceso en línea:	https://www.intechopen.com/chapters/89080
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!