Emotional Intelligence and Customer Loyalty

<p id="p1">This chapter explores the role of emotional intelligence (EI) in fostering customer loyalty. The chapter begins by introducing the concept of emotional intelligence (EI) and some models of EI and its relevance in customer service. It highlights how businesses are increasingly recognizing...

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Autor principal: Wanjau, Kenneth Lawrence
Formato: Capítulo de libro
Lenguaje:inglés
Publicado: IntechOpen 2024
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Acceso en línea:https://www.intechopen.com/chapters/89280
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