A Study on the Customers Perception About Advertisement of Organic Toddler Food

Purpose: This study assesses the impact of organic toddler food labelling on customer attitudes towards advertising, brand loyalty, and purchase intentions as well as consumer perceptions of healthiness and tastiness.   Theoretical Framework: These advertisements negative effects on the lower middle...

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Autores principales: Priya K P, Radhika, Arumugam, Dharmaraj
Formato: Artículo
Lenguaje:inglés
Publicado: 2023
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Acceso en línea:https://dialnet.unirioja.es/servlet/oaiart?codigo=9013988
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