Decoding AI-Generated Advertising: Consumer Responses, Advertising Outcomes, and Strategic Leverage
<p>The emergence of artificial intelligence (AI) is rapidly reshaping the advertising landscape by increasing efficiency, streamlining workflows, and reducing costs, contributing to its growing adoption among practitioners. At the same time, the expanding use of AI-generated content has prompted AI...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2026
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1244356 |
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