Metaphoric Representation and Aesthetic in Advertising
The function of the visual representation in advertising communication is the fact the image that was instrumentalized for a purpose can be effective with the right wording. In visual representation, which takes place in two stages, form and content, content needs form. Designing everything there is...
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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IntechOpen
2022
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/79392 |
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