Metaphoric Representation and Aesthetic in Advertising

The function of the visual representation in advertising communication is the fact the image that was instrumentalized for a purpose can be effective with the right wording. In visual representation, which takes place in two stages, form and content, content needs form. Designing everything there is...

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Autor principal: Köksal, Fatma Nazlı
Formato: Capítulo de libro
Lenguaje:inglés
Publicado: IntechOpen 2022
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Acceso en línea:https://www.intechopen.com/chapters/79392
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