Decoding AI-Generated Advertising: Consumer Responses, Advertising Outcomes, and Strategic Leverage

<p>The emergence of artificial intelligence (AI) is rapidly reshaping the advertising landscape by increasing efficiency, streamlining workflows, and reducing costs, contributing to its growing adoption among practitioners. At the same time, the expanding use of AI-generated content has prompted AI...

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Detalles Bibliográficos

Autores principales:	Jang, Haneul, Cunningham, Isabella
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2026
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/1244356
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!