Developing a Rural Tourism Destination Brand Framework from the Perspective of a Relationship-Based Approach
The aim of this paper is to develop a destination brand framework for rural tourism destination. Bario a rural community in Sarawak (Borneo) in Malaysia was chosen as a study context. The choice of Bario over other pre-selected rural destinations is because of its unique remote destination. The prim...
Guardado en:
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2020
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/73267 |
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