Developing a Rural Tourism Destination Brand Framework from the Perspective of a Relationship-Based Approach
The aim of this paper is to develop a destination brand framework for rural tourism destination. Bario a rural community in Sarawak (Borneo) in Malaysia was chosen as a study context. The choice of Bario over other pre-selected rural destinations is because of its unique remote destination. The prim...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2020
|
| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/73267 |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares: Developing a Rural Tourism Destination Brand Framework from the Perspective of a Relationship-Based Approach
- Tourism destination brand Dimensions: An exploratory approach
- Coastal tourism development in Sinop as an emerging rural destination: A preliminary study from the residents’ perspective
- An Examination of Sarikamiş Destination Competitiveness from the Luge Athletes’ Perspective: The relationship between tourism experience and perceived destination competitiveness
- Developing a Sustainable Framework for Government Funded Infrastructure Projects in Malaysia
- Operational Framework for Rural Tourism Destination Management and Marketing Organizations
- How can brand equity for tourism destinations be used to preview tourists’ destination choice? An overview from the top of Tower of Babel