Developing a Rural Tourism Destination Brand Framework from the Perspective of a Relationship-Based Approach

The aim of this paper is to develop a destination brand framework for rural tourism destination. Bario a rural community in Sarawak (Borneo) in Malaysia was chosen as a study context. The choice of Bario over other pre-selected rural destinations is because of its unique remote destination. The prim...

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Detalles Bibliográficos

Autor principal:	Adeyinka-Ojo, Samuel
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2020
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/73267
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