Marketing Communications in Health Care Institutions
The aim of this study was to give general information about marketing communication and marketing communication tools in health institutions. Marketing communication is the tools that organizations use to increase brand value and associate their location and character with consumers. Therefore, mark...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2021
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/79576 |
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