Gadgets Are Always in the Hands of Consumers: The Triggers for Impulsive Buying Behavior
Media technology is changing how people communicate, work, consume goods and services, and socialize. Meanwhile, digital devices always move wherever people move, even when the owner is sleeping, making people very dependent on gadgets. This book chapter examines impulse buying habits by controlling...
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IntechOpen
2022
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| Online Access: | https://www.intechopen.com/chapters/83331 |
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