Evolving Marketing Trends in the Era of COVID-19: A Shifted Landscape
The marketing arena experienced a profound shift, particularly highlighted amidst the COVID-19 pandemic, resulting in a considerable alteration of the industry’s competitive dynamics. This study explores the evolving marketing trends in the era of COVID-19, highlighting the impact of the pandemic on...
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/87775 |
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| Sumario: | The marketing arena experienced a profound shift, particularly highlighted amidst the COVID-19 pandemic, resulting in a considerable alteration of the industry’s competitive dynamics. This study explores the evolving marketing trends in the era of COVID-19, highlighting the impact of the pandemic on marketing strategies and practices. It emphasizes the dynamic nature of the marketing landscape, showcasing how organizations have adapted to the challenges by embracing digital transformation, virtual experiences, and customer-centric approaches. The study also recognizes the importance of agility and resilience in navigating the changing landscape and emphasizes the need for marketers to stay abreast of emerging trends and technologies to thrive in the post-pandemic world. |
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| ISBN: | 978-1-83769-141-8 |
| DOI: | 10.5772/intechopen.112018 |