Evolving Marketing Trends in the Era of COVID-19: A Shifted Landscape
The marketing arena experienced a profound shift, particularly highlighted amidst the COVID-19 pandemic, resulting in a considerable alteration of the industry’s competitive dynamics. This study explores the evolving marketing trends in the era of COVID-19, highlighting the impact of the pandemic on...
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| Autor principal: | |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/87775 |
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