The Importance of User Experience in Brand Experience
When we interpret or interact with brand related stimuli, we refer to this as brand experience. As brands increasingly embrace digital platforms and rely on digital interfaces, the role of user experience becomes pivotal in shaping the bigger domain of brand experience. Therefore, to understand the...
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| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Published: |
IntechOpen
2023
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| Subjects: | |
| Online Access: | https://www.intechopen.com/chapters/88286 |
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