Internet of Marketing Things: A Fog Computing Paradigm for Marketing Research
<p id="p1">Conventional market research is usually costly, time-consuming, scalability issue, and intrusive, and the generated data may have a short shelf life in fast-moving markets. The latest effort in delivering computing resources as a service to marketing researchers and managers represents a...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/89195 |
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