Internet of Marketing Things: A Fog Computing Paradigm for Marketing Research

<p id="p1">Conventional market research is usually costly, time-consuming, scalability issue, and intrusive, and the generated data may have a short shelf life in fast-moving markets. The latest effort in delivering computing resources as a service to marketing researchers and managers represents a...

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Detalles Bibliográficos

Autores principales:	Hornik, Jacob, Rachamim, Matti
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2024
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/89195
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!