Management of Ethical University Brand Promotion on the International Markets
<p id="p1">The export of Russian education is linked to promoting universities internationally. Following ethical standards when promoting a brand strengthens its image, reputation, and attractiveness to foreign students. This chapter identifies issues with marketing communications between Russian u...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2024
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/89612 |
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