Enhancing Brand Awareness for Sustainable Choices

The objective of this research is to propose a brand management model guiding consumer choice toward sustainable options. The model assumes varying consumer awareness levels regarding product and service sustainability. Likewise, products and services are perceived to possess differing degrees of su...

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Detalles Bibliográficos

Autores principales:	Belloque, Maria-Carolina Mirabella, Serralvo, Francisco, Guevara, Arnoldo de Hoyos
Formato:	Capítulo de libro
Lenguaje:	inglés
Publicado:	IntechOpen 2023
Materias:	Social Sciences and Humanities
Acceso en línea:	https://www.intechopen.com/chapters/88010
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!