Enhancing Brand Awareness for Sustainable Choices
The objective of this research is to propose a brand management model guiding consumer choice toward sustainable options. The model assumes varying consumer awareness levels regarding product and service sustainability. Likewise, products and services are perceived to possess differing degrees of su...
Guardado en:
| Autores principales: | , , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2023
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/88010 |
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