Humanizing CRM: Appealing to Intuition, the Senses and Emotions to Optimize Customer Relationships
<p id="p1">Customers’ bonds with their preferred brands have been found to be highly emotional and intuitive, the product of learning and experience, subject to symbolism, trust and acquired meanings, and not necessarily reason-responsive, yet most marketing practices, including Customer Relat...
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| Format: | Book Chapter |
| Language: | English |
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IntechOpen
2024
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| Online Access: | https://www.intechopen.com/chapters/88769 |
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