The Evolving Role of Brand Managers in a Networked and Postnormal World
<p>In an increasingly volatile and networked global marketplace, the role of brand managers is undergoing profound transformation. This chapter explores how brand managers can sustain relevance by adopting adaptive leadership frameworks that integrate sustainability, ethical stewardship, technologic...
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| Autor principal: | |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2026
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/1237106 |
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