Private Label Brands Awareness: Advances and Prospects
Over the past decades, private label brands and private label research have come under the spotlight. The chapter aims to explore and integrate the literature on the advances by grocery retailers in creating and enhancing brand awareness for their private label branded products. A foundation is crea...
Guardado en:
| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2023
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/88140 |
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