Understanding Indirect Brand Experience
One of the most impactful ways to conceptualise brands is to think of the array of touchpoints, such as logos, packaging, and products, as stimuli for experiences. By considering all brand stimuli as triggers for an experience, it places greater attention on how these interactions might translate in...
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| Autores principales: | , |
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
| Publicado: |
IntechOpen
2023
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| Materias: | |
| Acceso en línea: | https://www.intechopen.com/chapters/88825 |
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